2005 to present: Editor and Publisher of Green Living Magazine
has been published since 1990 as "A Practical Journal for Friends of the Environment." Stephen Morris acquired the publication in 2005 with the intention to expand the number of local communities it serves. Using the business model established by its original edition headquartered in the Connecticut River Valley around Brattleboro, Vermont, the first remote edition will make its debut in Southern Oregon in December 2006. A licensing agreement has also been signed with Coop America to produce a local version of their popular National Green Pages
Stephen founded and continues to oversee the development of this nano-publishing business dedicated to the "protection of free speech word by word." Through its books, its website (www.thepublicpress.com), and its newsletter (The Page
) The Public Press
provides a publishing option for writers whose work is too specialized, too provocative, or too non-commercial for traditional trade publishers. Using new technologies that minimize the consumption of natural resources, The Public Press
brings worthy ideas to light while eliminating the waste and inefficiencies of the book trade.
2003 - 2004 : Intervale Foundation
The Intervale is a community of land and farm-based enterprises that generates social and economic opportunity while protecting natural resources. As Executive Director Stephen led efforts to create a consistent Intervale "brand" that could unite the components of the organization, including Intervale Compost Products, Intervale Farms, the Intervale Conservation Nursery, and the Intervale Center for Farm Innovation.
1992 - 2003 : Chelsea Green Publishing Company
From 1996 until 2003, Stephen Morris was President and Publisher at Chelsea Green, an independent book publisher based in Vermont. Beginning in 1992, he worked with the company as its marketing consultant, analyzing its competitive situation, and developing appropriate strategies. The result was a decision to concentrate the company's focus on the ideas and practices of sustainable living.
Stephen joined Chelsea Green full time in 1996. Under his direction, the company increased its list of books in print from 31 to 132, tripled its revenues, and achieved record years of profitability. Stephen's key contribution was the development of a marketplace for the company's product outside the traditional book trade based on strategic business alliances with content-rich organizations such as Natural Home Magazine, Mother Earth News, Real Goods Trading, and Slow Food USA.
1992 - 1996 : Real Goods Trading Corporation
As a consultant and later as Chief Operating Officer with Real Goods Trading Corporation of Ukiah, California, Stephen shepherded the company as its sales grew from $4 million to more than $16 million annually. He devised retail and catalogue strategies, formulated successful preferred customer programs, developed attention-getting national events (including the Tour of Solar Homes, now operated by the American Solar Energy Society), and participated in three direct public stock offerings. He was instrumental in the creation of the Solar Living Center and the non-profit Institute for Solar Living.
1979 - 1992 : Vermont Castings
Between 1979 and 1992 Stephen Morris was employed by Vermont Castings, a manufacturer of quality woodstoves, fireplaces, and gas barbecues. Hired originally as Customer Service Manager, he eventually became Vice President of Sales and Marketing. During his tenure the company's sales grew from $8 million to more than $50 million, and it became the leading company in its category. His key contributions were the establishment of an international network of dealers and the creation of marketing vehicles such as the Owner's Outing, Dealer Week, and The Fireside Advisor.